The company’s size : you want to join a new (or a small) office and be part of the teams that will help develop that office.For instance, McKinsey is obsessed with working mainly at the CEO level Smart colleagues : you want to be inspired and work with people inside and outside the firm who will challenge your work and how you think.Or maybe McKinsey is the only consulting firm working with public entities in your region For instance, Simon Kucher & Partners for pricing, or Bain & Company for Private Equity. The company’s specialization : you can have a special interest in a topic or an industry and join a firm with expertise in that topic or industry.Or do you want to join a well-known advisor in a specific geography like Bain & Company in the Middle East? Its reputation : you want to work for a company recognized as a global market leader, such as McKinsey & Company.Another example: the diversity of profiles promoted by the Boston Consulting Group Or the collaborative culture at Bain & Company. For instance, the culture of excellence at McKinsey. The company’s culture : you think you’ll be a good fit with the company’s culture.So if you are asking yourself, “Why McKinsey?”, “Why BCG?”, “Why Bain?”, “Why Deloitte?”, Why Accenture?” or “Why any other firms,” you should consider the following reasons: You want to join a top consulting firm for many good reasons. Why was this achievement important for you.The outcome (the results of your action).How you solve this problem (your action).So, to conclude, when describing your achievements in your cover letter, make sure to cover these four critical elements: Or a combination of these 3 things : critical x challenging x first time (I can imagine how stressful it was!!).You had to do something for the first time : present something in front of the leadership team for the first time, face a specific problem for the first time, have to handle a crisis for the first time, have to manage a team for the first time, etc.In other words, it was tough ! Think of these long hours spent at the office □ The situation you had to handle was very challenging : you had to deal with a tight schedule, you had few resources to reach your objectives, you were in the middle of stakeholders who were not aligned, etc.You had to manage (or you were part of a team managing) something critical for your company.There are four reasons why a particular achievement can be important for you : To make it personal, explain WHY a particular achievement is important for YOU. WHY this achievement left a positive (or negative) mark on you.WHY this achievement, in particular, was challenging.WHY this achievement was important for you.The secret to showing your personality is to tell the readers WHY these achievements matter to YOU. It will make a HUGE difference if you show your personality when highlighting your achievements in your cover letter. Īt the end of this article, you’ll see Paul’s consulting cover letters for McKinsey, the Boston Consulting Group, Bain & Company, and Deloitte.Īlso, you’ll find a consulting cover letter template to help you craft your consulting cover letters. Paul used the tips from this article to learn how to write a cover letter for a consulting job and landed job interviews in ALL the consulting firms he applied to. He did two internships (one in Marketing and one in Finance). Paul is a recent graduate from a business school in France.
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